01 — HOSPITALITY BRANDING
Mountain
Mist
A warm nature-led destination identity translated across stationery, signage and guest touchpoints.
StrategyIdentityBrand system
AVAILABLE FOR FREELANCE & WFH
Ideas made
visible.
I build distinctive brand identities and visual experiences that help ambitious businesses look clear, credible and impossible to ignore.
14+Years in design
150+Identities created
360°Brand execution
BRAND IDENTITY · CAMPAIGNS · RETAIL · PACKAGING ·
Pratik
Jadhav
Jadhav
ATOS✦HDFC ERGO✦P&G✦CIPLA✦BAYER✦SBI✦KODAK✦VOLKSWAGEN✦CASTROL✦BASF✦MASTEK✦CROSSWORD✦FUJIFILM✦
01 / CASE STUDIES
Built to be remembered.
Identity, packaging and campaign systems shaped from first thought to final rollout.
Mountain
BEHIND THE IDENTITY
From a landscape to a living brand.
Four frames reveal how the retreat’s promise became a complete visual system.
The mark distils mist, mountains and escape into one memorable silhouette.
A premium retreat personality expressed without losing its raw, local character.
Brown #76461E signals warmth and grounding; green #6F9B20 brings freshness and renewal.
The identity moves naturally from stationery and collateral to signage and destination experiences.
02 — BEAUTY & LIFESTYLE PACKAGING
Gillette
Venus
A premium gift-box experience blending beauty, emotion and illustrated storytelling—from the outer artwork to the moment of unboxing.
ConceptPackaging designArt direction
BEAUTY. EMOTION. EXPERIENCE.
A gift box designed from the outside in.
The visual journey moves from a serene campaign world to an intimate, memorable unboxing experience.
The brief called for a premium, feminine unboxing experience. The concept moved through calm colour cues, illustrated storytelling and cohesive inside-out packaging.
The group illustration, open sky and violet accents balance femininity, aspiration and strong shelf presence.
Continuous artwork turns every visible surface into part of the story and gives the pack a collectible finish.
The turquoise interior, product placement and “You Glow Girl” illustration create a memorable gifting moment.
A clean marble setting, delicate florals and soft light position the pack as a considered beauty gift rather than ordinary product packaging.
The open-pack composition shows how the razor, illustrated insert and outer artwork work together as one polished unboxing story.
03 — RETAIL POSM & MECHANISM
Asian Paints
Rotating Unit
A 115-inch-wide × 74-inch-high retail installation built from five independently rotating, double-sided panels—each measuring 23 × 74 inches.
POSM conceptMechanismPrint adaptation
HOW THE UNIT WORKS
Five panels. Ten printed faces. One interactive retail story.
The metal frame holds five separate vertical panels. Each panel rotates on a ball-bearing-supported axis, allowing shoppers to reveal the reverse communication while the outer structure stays fixed.
The installed unit demonstrates how each panel turns independently to reveal the reverse campaign artwork.
115 in overall width74 in overall height23 × 74 in each panel5 rotating panels10 printable faces
When all five panels face forward, their printed surfaces join to form a single campaign scene within the red metal structure.
Each vertical panel is mounted between the upper and lower frame members. The bearing connection reduces friction and lets one panel turn without disturbing the others.
As more panels rotate, the front campaign breaks into a kinetic sequence and the reverse-side communication starts to appear.
With all panels turned, five reverse prints align into another full-width message—doubling the communication area without increasing the footprint.
The 115 × 74-inch master visual is divided into five registration-safe 23 × 74-inch panels for accurate front-and-back production.
04 — SPORTS EVENT COLLATERALS
P&G
Pickleball
A fast-turnaround event identity translated from digital invitations into venue branding, player cut-outs, merchandise and winner recognition.
Event brandingArtwork adaptationProduction rollout
FROM URGENT BRIEF TO LIVE EVENT
One energetic system, delivered before time.
Created at very short notice, the complete collateral family moved quickly from artwork to production and installation—delivered ahead of schedule to a happy client.
Short noticeRapid creative responseMulti-formatDigital, print & venueEarly deliveryReady before deadlineHappy clientSuccessful event rollout
The opening mailer combines bold green, illustrated players and a direct registration call-to-action to establish the event identity quickly.
A second announcement keeps the identity consistent while reorganising dates, location, reward and QR details for rapid participant response.
Dense gameplay information is structured into short sections, icons and clear hierarchy for first-time players at the venue.
The campaign language transfers cleanly to a full-height standee, preserving visibility, QR usability and brand consistency.
Large illustrated athletes transform the entrance into a recognisable event moment and extend the identity beyond flat signage.
The tournament badge scales down for visor embroidery while remaining readable, sporty and connected to the main campaign.
Standees, registration communication and court-side branding come together as a coordinated, production-ready event environment.
The paddle-shaped trophy carries the event identity into the final recognition moment—delivered on time with the full collateral set.
05 — EDITORIAL & PRINT PRODUCTION
Legrand
Myrius
A large-format product brochure developed from content structure and visual storytelling through pre-press accuracy and final printed delivery.
Editorial designPre-pressPrint production
FROM WORD DOCUMENT TO FINAL PRINT
Turning technical content into a 60-page product experience.
The supplied copy was organised into a clear editorial hierarchy, translated into a consistent layout system, checked for production accuracy and prepared for large-format printing.
01 Content mapping→02 Grid & hierarchy→03 Product pages→04 Pre-press→05 Final print
Word-document copy, product groups and supporting imagery were mapped into a repeatable page architecture with controlled hierarchy, margins and navigation.
Lifestyle photography introduces each range emotionally, while product information remains readable and commercially useful.
Product variants, finishes and feature copy follow a consistent visual rhythm so readers can scan a complex catalogue without losing context.
The same typographic hierarchy, image treatment and graphic motifs connect lifestyle, feature and technical pages into one coherent document.
Images, typography, bleeds, colour values, alignment and page consistency were checked before releasing print-ready artwork and imposed proofs.
The completed 60-page brochure measures 21 inches wide × 30 inches high, combining editorial clarity with a premium physical presence.
06 — FMCG BRAND & PACKAGING
9 to 5
A playful, energetic snack brand created for the workday—clear on shelf, flexible across flavours and ready for digital.
NamingIdentityPackaging
FROM INSIGHT TO SHELF
A workday snack with a playful visual voice.
See the thinking, refinement, colour logic and packaging system behind 9 to 5.
The ‘9’ suggests an eye and the ‘5’ a jaw—turning a familiar workday phrase into an expressive snack symbol.
Short, playful lines let the brand shift from desk-side delight to hunger-led communication.
Bright green delivers energy and appetite appeal; deep navy creates contrast, credibility and shelf clarity.
A consistent architecture lets colour-coded variants stay distinctive while building a powerful master brand.
07 / THUMBNAIL DESIGN
Yuvaa — culture, entertainment and youth stories.
High-contrast thumbnail systems designed to create an immediate hook across YouTube and vertical social formats.
08 / PHOTOGRAPHY
Visual storytelling begins with observation.
Ten photographs and one short film exploring timing, scale, expression, colour and atmosphere—from decisive moments to quieter compositions.
The bullock cart crossed the sun for only a few seconds. Observation turned an ordinary journey into a decisive silhouette.
A small human figure gives the waterfall its true sense of height, force and wonder.
The arch turns the landscape into a natural composition and quietly directs attention to the subject.
A close viewpoint, bright ball and active pose bring personality and movement into the frame.
A passing family interaction becomes the emotional centre of a graphic, colour-rich environment.
The unguarded glance carries more character than a posed portrait ever could.
Layered greens create rhythm while the warm portrait tones give the composition a clear focal point.
The visitor anchors the scene emotionally while revealing the monumental presence of the sculpture.
Mist removes detail and lets texture, silence and uncertainty shape the image.
Open space, a soft horizon and a single reflection create a restrained closing moment.
A slow moonlit pan across the water lets reflection, silhouette and atmosphere carry the scene.
OBSERVER.MAKER.
THINKER.
02 / ABOUT
Design should do more than look good.
I’m Pratik Jadhav, a multidisciplinary designer from Mumbai. For over 14 years, I’ve worked at the intersection of ideas, craft and business—turning complex briefs into clear visual systems.
My experience spans brand identity, advertising, POSM, packaging, digital campaigns and photography, with an understanding of how a design travels from screen to production.
“Every strong visual begins with a sharper observation.”
03 / CAPABILITIES
01
Brand Identity
Strategy, naming, logos, visual systems and guidelines.
02
Campaign Design
Concepts, key visuals, print, outdoor and social assets.
03
Packaging
Distinctive packs, product systems and shelf storytelling.
04
Retail & POSM
Displays, activations and production-aware experiences.
05
Digital & Social
Web creatives, branded content and performance-led design.
06
Photography & Motion
Visual stories, reels and product-focused content.
04 / LET’S TALK
Have a brief?
Let’s make it matter.
Available for freelance collaborations, remote roles and select long-term partnerships.
Start a conversation ↗